Every day, our industry expands. A viral video of an epoxy resin installation inspires a DIY enthusiast, who installs their first garage. Their new hobby turns into their first contract. Then, the horizon is theirs to imagine. No matter where you are in your journey, this guide will help you optimize your epoxy resin flooring business and make it soar to new heights!
At Epoxy Classes, we’ve helped hundreds of contractors and DIY enthusiasts transform their passion for epoxy resin into profitable careers. Whether you’re coating garage floors or crafting metallic masterpieces, we’ll give you a few tips to grow your epoxy business.
How to Get Your Epoxy Resin Flooring Business Off the Ground
Master the Craft: Get Epoxy Resin Certification
Flooring can be a tough industry, but if you can truly make yourself stand out, you’ll profit. One of the most significant ways to stand out amongst the competition is by training! Here at Epoxy Classes, we offer hands-on training with epoxy resin professionals and a chance to get certified.
Outside of a more formal education setting, work to optimize your skills through practice! Whether it’s taking on small garage projects or doing some DIY experimentation, practice will make you more perfect.
The best way to practice is to test your boundaries in a controlled manner. Intentionally push the limits of epoxy so that you can truly understand it. Mix a small amount of epoxy resin in ways you know will fail.
Set Up Your Epoxy Resin Flooring Business for Success
Now that you’re personally prepared and practiced for the job, it’s time to get official. Check in with your state and local governments, and ask other contractors in the area. Our phone support & class groups are perfect places to get the advice you need on starting your business officially!
Get Your Legal Essentials In Order
Owning a business involves paperwork—often a lot of paperwork—but it’s essential to get everything in order. Getting your ducks in a row lets you work on every project without stress!
Make sure you’ve paid for any necessary insurance, and have any licensing you may need to contract work in your state/locality. (generally an LLC, but your mileage may vary!). There are various legal considerations to consider, so be prepared to sit down and get it all in order. Our team at Epoxy Classes has helped hundreds of contractors like you navigate this process.
Tools & Equipment to Invest In
- Start Small: Invest in essentials like an XPS Grinder, epoxy rollers, and safety gear. If you’re working garage jobs, you may be able to rent the big equipment on a job-by-job basis. Get in touch with Xtreme Polishing Systems for any deals, like the Genie X550 grinder!
- Upgrade Over Time: With a great foundation like our suggested contractor’s essential kit, invest in stronger, longer lasting and more efficient tools as you grow your business.
Price Your Services to Profit & Remain Competitive
Under– and overpricing are some of the most common mistakes new contractors make. Include materials (epoxy, tools), labor, and overhead. Account for any tools you may rent or invest in for the job, including your bigger-ticket items! Spread out the cost of your investments to break even and eventually create profit.
Epoxy resin may have a fixed price, but your pricing should reflect local competition, your skills, and the specific resources you’ve invested in. Contractors who work warehouse jobs will rarely charge the same rates for services that may be done in a garage. Then, you’ll want to decide what other services & finishes you’ll offer. Charge more for decorative finishes.
If you want more advice on the specific math for pricing out a flooring job in your area, contact our team at the bottom of the post.
Market Like a Pro (Even on a Budget)
At the end of the day, a professional marketing agency will help you attract clients. But that doesn’t mean you can’t make some headway alone! Lucky for you, epoxy resin is a rapidly growing industry, so you’ll have a great headstart. Here are a few basic strategies to incorporate into your marketing:
- Before/After Photos: This is the most straightforward marketing strategy. It is incredibly effective and gives your potential clients the best insight into what results they can expect. Whether on social media or your website, take plenty of job site pictures.
- Local SEO: Talk to an SEO professional, or get certified yourself, to better understand how your business can take advantage of search engine algorithms.
- Partner with Realtors: This is one of many ways to synergize with other local businesses to boost your own. But it’s an effective one! If you’re just starting, odds are your most common jobs will be residential. New home renovations are the perfect billboards for your work!
Don’t Make These Beginner Mistakes!
Any industry will have its faux pas to avoid as a contractor. Epoxy isn’t much different. Here are some basic mistakes we’ve seen through the years that affect our contractors:
- Get It in Writing: Always outline scope, payment, and deadlines in a written agreement. People are generally good, trustworthy, and will follow an oral contract. But why take the risk? Get it in writing and have a liability safety net!
- Ignoring Safety: Follow our Epoxy Safety 101 guide to protect yourself and your clients. Don’t open yourself up to liabilities, not only for your (and your workers’ and your clients’) health but also for your pocket.
- Overpromising: Don’t guarantee a 1-day cure time if your epoxy needs 72 hours. Know your limits, and be prepared to overdeliver, rather than overpromise.
- Practice First, Install Later: If you’re installing a new type of epoxy style, practice on a slab first. Don’t let your installation be the first time you encounter the myriad of possible problems you may face.
Conclusion
Turning epoxy skills into a profitable business isn’t just possible—it’s achievable with the right training and strategy. Our industry grows every year because the results speak for themselves. At Epoxy Classes, we equip you with the tools, knowledge, and confidence to succeed.
Get your flooring business set up on the right foundation with Epoxy Classes! Our 5-day epoxy resin and concrete polishing certification course is the clearest pathway to training your flooring & business skills. Our veteran contractors will work with you hands-on and our lifetime phone support will be there for you no matter the job. Sign up today!
At EpoxyClasses, our diverse and experienced team will work hand-in-hand to get you the success you deserve. Reach out to our technicians at (954) 287-3797 to get the business guidance you need! Check out the Xtreme Polishing Systems online store for the best resources at competitive rates.